Home/Odds Feeds/William Hill

Real-time William Hill odds feed.

William Hill main lines, player props, and alternates — pulled directly, normalized against 200+ sportsbooks, delivered via Betstamp PRO odds screen or sportsbook API.

Pre-match + Live
Coverage
Mains · Props · Alts
Markets
Sub-second
Refresh
API + Odds Screen
Delivery
Two ways to consume William Hill

Pull William Hill odds the way your stack actually works.

Market makers want an API to trade off. Pricing teams want JSON. Traders want a screen. Every Betstamp William Hill feed ships in every form — same data, same refresh rate, same delivery SLA.

William Hill in the
PRO Odds Screen

See William Hill pricing side-by-side with 200+ books in the Betstamp PRO Odds Screen. Main lines, player props, and alternates — refreshed in real time and benchmarked against our True Line. The fastest way to find where William Hill is off-market.

  • William Hill main lines, spreads, totals — pre-match and in-play
  • Full William Hill player prop board, including game props
  • William Hill alt prop ladders and milestones included
  • Build custom screens, sorted by edge / EV / hold
Request a Demo →

William Hill
Sportsbook API

The William Hill odds API for trading desks, market makers, risk teams, and algo platforms. Pre-match and live William Hill odds via REST pull or SSE stream — structured JSON, normalized against 200+ other books.

  • REST pull at /api/markets + SSE at /v1/markets
  • William Hill mains, player props, and alternates in one feed
  • Normalized William Hill schema across every book
  • JSON output, full docs, 5-minute integration
See API Docs →
William Hill market coverage

Every market William Hill prices, we feed.

William Hill mains, props, and alternates — pre-game and in-play, normalized into the same schema as every other book in your trading system.

William Hill Main Lines

Moneylines, spreads, and totals from William Hill — pre-match and in-play, normalized across leagues.

William Hill Player Props

William Hill player props with alternates — pre-match and in-play, normalized by player and market.

William Hill Game Props

William Hill game props surfaced alongside main lines and player props in the same normalized schema.

William Hill Alternate Markets

Alternate spreads, totals, and prop ladders from William Hill — laddered alongside the main lines, pre-match and in-play.

William Hill In-Play / Live Odds

Live William Hill odds refreshed in real time — same normalized schema as pre-match, no separate integration.

William Hill Period Markets

Quarter, half, and full-game splits from William Hill — each period available as its own queryable market.

Integration

Connect to the William Hill API in under 5 minutes.

If you can hit a REST endpoint, you can pull William Hill odds. Three steps, no scraping, no captcha headaches, no IP rotation.

01

Get your API key

Request a demo, scope your usage, and we issue a key scoped to William Hill plus any other books you need. Trial keys available for evaluation.

02

Hit the endpoint

A single GET on /api/markets returns William Hill markets for the league and periods you specify. Filter by bet_types, is_live, include_alts, and book_ids — same shape as the docs.

03

Subscribe to the SSE stream

Connect to /v1/markets via Server-Sent Events to receive William Hill line moves as they happen — one JSON object per data: message. No polling, no client-side queue.

curl (REST)JSON response
# Pull NFL spread markets — Dallas @ Philadelphia, Dallas favored
curl -H "X-API-KEY: $BETSTAMP_API_KEY" \
  "https://api.pro.betstamp.com/api/markets?league=NFL&book_ids={book_id}&bet_types=spread&periods=FT"

# Response (real schema, truncated)
{
  "markets": [
    {
      "id": "0192b4a1-8f13-7c2b-8629-aa3ef295e2f0",
      "odds": 1.91,
      "number": -3.5,
      "side": "DAL",
      "side_type": "Away",
      "bet_type": "Spread",
      "period": "FT",
      "league": "NFL",
      "is_alt": false,
      "is_live": false,
      "odd_provider_id": "{book_id}",
      "fixture_id": "01926d5e-819d-7b33-b7ff-bbe89e134958",
      "team_id": "0191b82a-3435-7e85-95d0-7b3be256709e",
      "provider_deeplink_string": "marketId=42.532828621&selectionId=50210"
    }
  ]
}
Why pull William Hill via Betstamp

Stop scraping William Hill. Start trading off it.

Scraping William Hill is a maintenance tax — captcha walls, IP bans, schema changes, and the constant risk of your scraper breaking the night before an NFL Sunday. We do that for you, at scale.

Free your engineers from William Hill scraping

Running your own William Hill scraping infrastructure means engineering headcount tied up in captcha rotation, IP rotation, schema patches, and on-call. Pulling William Hill via Betstamp moves that cost off your payroll — your engineers spend their time on model work and edge research instead.

True Line benchmark in the Odds Screen

The Betstamp PRO Odds Screen ships with our True Line fair-value side-by-side with every William Hill price, so traders don't have to compute consensus from scratch. CLV-tested across 5+ seasons.

One call. Every book.

The /api/markets endpoint takes a book_ids parameter — comma-separate William Hill alongside Bet365, FanDuel, DraftKings, BetMGM, Caesars / William Hill, BetVictor, Ladbrokes, Betway, and any other book in your subscription. One call returns all of them in one normalized schema.

Handles William Hill's market structure for you

Player names, prop ladder alignment, line types, alternate sets, market grouping — all already normalized. Your model sees a consistent schema regardless of how William Hill restructures markets.

Same William Hill data, screen or API

Pull William Hill into the PRO Odds Screen, the sportsbook API, or both — same pricing, same refresh rate, same normalized schema. Pick the delivery that fits your stack, switch later if it changes.

SLA, support, and zero scraper babysitting

99.99% uptime SLA on the William Hill feed. Slack channel with our trading desk. Schema changes upstream don't break your pipeline — we handle the maintenance.

Related feeds

Other popular feeds.

Browse the books trading desks, market makers, and risk teams pull alongside William Hill — or jump to the full list of 200+.

Get the William Hill feed in your stack.